Let’s first of all take a look at the amount of people using Social Media;
Of the 3 billion internet users, 2 billion of them have an active Social Media account!
That is an incredible statistic, the vast majority of people in the world have a device or have access to a device which connects them to the world wide web.
That’s all well and good but aren’t people using it just to connect with friends and is it a good business tool? In short, yes to both. Because there’s a lot of people using Social Media, the demographics range is also larger. There is a great mix of age groups, income earners and people who have varied likes and interests.
In fact, there’s a high probability that your ideal customer (avatar) is out there using the platforms that you too are using, which makes it great tool for small businesses.
In fact, over 77% of small businesses report using Social Media to promote their goods and services, with Facebook being way out in front.
Here’s some key statistics from the same research, which really get you thinking;
- Almost 90% of marketers say their social marketing efforts have increased exposure for their business and 75% have witnessed increased traffic;
- 50% of marketers who have implemented a social media strategy in the last 2 years have increased sales;
- 1 in 3 internet users say they would go to social media to look for information about a brand or product;
Enhance your business
Here at On Point Social Media and Design, we feel that Social Media is a must-have in today’s digital world. Websites are great and for in-depth information is still the go-to place but because of the informal nature of the likes of Facebook, it can really help with getting up close to your ideal potential clients.
Having the right Social Media strategy is important because if your potential/ideal clients are using Twitter then there’s absolutely no point in using Pinterest.
Make sure you know the type of language your audience is using. Don’t try and use cool and gangster terminology if you’re trying to attract 30-50 year old business people and vice versa, don’t try and be too business like when you want to attract super trendy teenagers.
Businesses can rely portray what they have to offer in a non-sales pitch way and by posting at the optimum times of the day. You can, by getting this right, get in front of a potential client at times when you wouldn’t have been able to in a traditional way of marketing.
Stay connected with us, in later releases we will get in to the types of posts, how using videos without sound has a higher view rate than the ones with sound and a breakdown of the different platforms.
In the meantime, if you’d like us to take a look at your Social Media accounts, we offer a fully managed service which means you can outsource this service instead of employing a marketing team.
Inbox us, we’d love to hear from you!