A decade ago and even as recent as in the last couple of years, just having a one-page website was seen as a must-have if you want to appear professional. Even for the “one-man-bands”, it meant that the company could appear bigger than they were, offering a place whereby a client could visit to “check you out”.
Nowadays, people want more: more from you and more from your website, including engaging posts on Social Media and interesting and informative Blogs to keep ‘tuning into.
According to the Office of National Statistics, 90% of all households in Great Britain have internet access, compared to 57% in 2006.
Which shows the substantial rise in just over a decade and with Facebook reaching over 2 billion users in the first quarter of 2017, we’re fast becoming a social world. Businesses are understanding that more of them need to be “seen” but there is a vast number not making the most of its full potential.
Here are six reasons Blogging and Social Media MUST be on your priority list:
1. Drive traffic to your website.
Blogging is an extension of your website and you can use your Blog to direct your visitors back to your website or specific content you wish them to see.Make your Blog the foundation on your website for all of your Social Media platforms. If you’re on Facebook, Instagram, LinkedIn, then post links to your Blog articles on these sites with relevant visuals to create intrigue to get your visitors to click to read more.
You can also use inbound links to direct the reader to different sections of your website.
2. Increase your SEO
Blogs increase your SEO (search engine optimisation) and increase the chances of someone interested in that subject seeing your Blog and in turn increase the chances of click-throughs.
It’s important, however, to ensure that you have someone like virtualassistantagency.com to assist you in the writing of these blogs or at least have someone responsible to ensure consistency. There’s nothing more infuriating than seeing a website, its news section, its Blogs and its Social Media out of date, or seeing a post once in a blue moon – you get bored and ‘switch-off’ right?
Keep it Fresh. You want to stand out from your competitors!
Make sure you are using keywords in your articles. Prepare a list before you start of all the relevant categories, target audiences you want your business to be found with. Keywords and topics on your website are what Google will use to find your site and content. Obviously, by writing topics for your customers, brand, products, industry and lifestyle then Google will still find this content but specific keywords will give you a much better chance of appearing higher.
3. Position your brand as an industry leader.
By giving consistent, well written and more importantly relevant posts that resonate with your market, it shows that your company is at the forefront of any change, knowledgeable in its field and can be used to market your products, services and skills.
You are building trust and integrity, and, as they say, ‘people buy people’ first and you are adding value. Your customers could learn more too!
If you are in retail then your Blog can be about your products and then your customers will see you as the “go to” for any information on the products they like and have an interest in.
If you are in B2B, well researched, articulate posts will ensure that you are the ‘HUB’ – the place to be for your sector or industry.
4. Develop better customer relationships.
Blogs deepen the connection with your customer. Customers like to be informed, engaged with and if you are the ones giving that content then you will be at the forefront of their minds when it comes to procurement.
5. Increase your exposure via Social Media.
If you want to be found and stand out from the crowd then having a social presence is a must because of its worldwide access, sharing capabilities and the huge number of daily users.
Even posting 2-3 times a week can significantly increase your online presence in both the traditional and digital market space and gives your company the opportunity to forge new relationships beyond the four walls of the office. Online, your ‘shop window’ can be seen 24 hours a day, 7 days a week, 365 days a year!
Sharing video content and even Facebook live videos have hugely increased engagement. Go and have a bit of fun with it. Be creative, be a domain that your viewers will want to come back to. Video your manufacturing plant in action, go shoot the new product being packed and shipped off, talk about new services or developments within your business – the possibilities are endless.
6. Cut Marketing Costs
Online Ad campaigns are one of the most affordable ways of branding your business. Online marketing will now far outweigh the ROI (Return Of Investment) than using traditionally printed advertisements.
Targeting your online campaigns to a certain demographic and by fine-tuning down to interests and likes with powerful and interesting content will create a buzz and interest whilst not actually taking much time to manage.
Are you ready to increase your online presence?
If you would like more information on how you can increase your online presence, manage your social media, update or create a dynamic website and interesting Blog content then contact Virtual Assistant Agency.